I aim to improve the economic situation of thousands of families in Israel. In my opinion, every family can improve its economic situation.

The economic situation of families and individuals in Israel is improved by disseminating financial knowledge that encourages personal responsibility and reduces knowledge gaps between the public and various corporations such as banks, insurance companies, and others that naturally aim for customers – families – to pay as much as possible.

My actions to spread life-improving economic knowledge include:

• Publishing of Efficient Mortgage which has been distributed to tens of thousands of copies to date.
• Creation YouTube channel With over a quarter of a million views on economic content.
• Economic blog with the option to respondAudience Questions.
• Mailing list with financial content sent by email
• Personal Family Counseling On economic topicsMainly Mortgage and purchasing an apartment (residence or investment) and also economic development in general.

Values

In my opinion, the thing that hinders many families is Self-deception. For example: when we're forced, we can get stressed and pay the mortgage (and then the stress will end up causing us to divorce), or "we don't have an overdraft" (but we have lots of loans).

I am not going to inflate your reality for you And I won't be nice to you. Where I think you shouldn't do something, I won't recommend you do it.

The only interest I will see before my eyes is your interest. I do not receive payment or any other benefits. From no one other than you. The sole exception to this is a reverse mortgage from the insurance company Generali, which operates through insurance agents and rewards advisors who refer clients to them. I rarely work with them, but if I think it's the best solution for you and I receive any remuneration, I will inform you and give you the choice of receiving the remuneration or passing it on to a charity of your choice.

Service prices Mine will always be Transparent And clarified even before arriving at the meeting or starting the process. As part of this transparency, the prices include VAT and all transaction terms, even before you arrive.

I commit For reliability Towards clients, my employees, suppliers, state authorities, and mortgage lenders.

I commit toStrict adherence to privacy and confidentiality of the data provided to me. Over the years, I have treated hundreds of clients and many celebrities. I will never disclose information about one client to another, nor will I disclose the fact that someone is my client unless that person has explicitly permitted me to do so.